Free PDF Before and After Graphics for Business
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Before and After Graphics for Business
Free PDF Before and After Graphics for Business
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From the Back Cover
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business-and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually-ensuring that "your" perceptions of your business are the "world's" perception of your business through the effective use of business graphics.
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About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.
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Product details
Paperback: 208 pages
Publisher: Peachpit Press; 1 edition (April 17, 2005)
Language: English
ISBN-10: 0321334159
ISBN-13: 978-0321334152
Product Dimensions:
7 x 0.4 x 9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
33 customer reviews
Amazon Best Sellers Rank:
#168,006 in Books (See Top 100 in Books)
I purchased John McWade's BEFORE & AFTER: HOW TO DESIGN COOL STUFF, BEFORE & AFTER: GRAPHICS FOR BUSINESS, and BEFORE & AFTER: PAGE DESIGN, and I love all three books! I subscribed to McWade's Before & After magazine for years, and it was solid gold. These three books are all excellent, and continue that fine tradition. They feature hundreds of design examples, including variations on each one, explanations of the design choices being made, and information on how to create each effect and layout. I am thrilled with my purchase.
A great resource for working graphic artists. I created a nice mid 6 figure income, raised a family, and have made a very nice life for myself by talking my way into a job that requred graphic arts skills that I didn't have at the time. I quickly taught myself the necessary skillset from McWade's old "Before and After" magazine. I will forever be grateful he made those available. This book encapsulates many of those original lessons.
If you're running a business on a budget and need to do layouts yourself, you need this book. It's very clear and concise, and if you take the time and really learn what John McWade is teaching you, your publications will have a professional look.
"Graphics for Business" is a great resource for generating ideas for creative projects. Whether you're tasked with putting together a corporate newsletter, or coming up with a new logo and branding for a client, "Graphics for Business" is an invaluable resource and reference tool. I found the section on layouts particularly useful, and have gotten a lot of great ideas for newsletters and corporate reports. The ideas presented here could easily be utilized for other types of print design as well (flyers, resumes, etc.). This book is a collection of some of the best articles from the "Before & After" magazines by John McWade. Highly recommended for anyone that wants their publications to stand out from the pack!
I used this book extensively when designing my own book, Treasure of Shabbat: An Illuminated Guide to the Shabbat Table Experience. It was very helpful.
What I love about this guy is the way he teaches is the way many people design. We start with MEH and work hard to make it shine. His approach is intelligent, accessible and relevant even if the designs are a bit dated. The principles are not. Reminds me of the Michelangelo quote: I saw the angel in the marble and I chiseled until I set him free.
Finally, John McWade has compiled the brilliant articles from his magazine Before and After into a useful book. This volume is a collection of how-to articles ranging from newsletters to letterhead and should be read by every small (and large) business owner. If McWade were king, there would be a lot less crap "out there" and the graphics of business communication would be a lot better.
It is a very practical graphic design book that you can immediately apply. The book was used but in very good condition. I'm perfectly happy with the purchase.
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